Deréon
In 2006, I had the opportunity to work on the launch of Beyonce's junior clothing line, Deréon, for the Holiday 2006 Collection. I created her logotype that appeared on her clothing and labels. I designed hardware, trims, hang tags, and the clothing graphics. I also created technical specifications for overseas manufacturers to produce the graphics.
Clothing graphic (front)
Hardware and trims
Ribbon hangtag with foil print (for denim)
Ruched ribbon hangtag with foil print (for knits)
All over print seen in Beyonce's "Irreplaceable" video
Small clothing graphic (back)
Clothing graphic (front)
Standard hangtag with foil print
Clothing graphic (sleeve)
Clothing graphic embroidered on product
WWD article showcasing final products
Ad in Teen Vogue (final products)
BCBG Max Rave: Farlow Jeans
While freelancing for BCBG Max Rave in 2006, I branded their new juniors' denim line, Farlow Jeans. I created the logotype, trims, and hangtags. This gallery showcases the rebranding of Farlow Jeans and care label explorations (all original illustrations).
Additional work included designing marketing materials, including brochures, book layouts, folders, fragrance scan cards, and presentation visuals. I also worked on the environmental design, including store signage kits, racktops, cashwraps, easels, and window banners.
Hardware
Final design (original illustrations)
Concept sketches (original illustrations, before paisley became all the rage!)
Care label concepts (original illustrations, final label top left (in pink)